LEGO House features nora rubber floors in unique shade

Where creativity knows no bounds

Everyone knows them, loves them and had at least one box of them as a child. We‘re talking about LEGO building blocks. The creative modular system whose success story began in 1932 in the Danish town of Billund continues to delight young and old alike. The small town in Denmark, home to the world‘s first Legoland, has been enriched by yet another attraction since September 2017 – the spectacular LEGO House designed by the famous architectural firm BIG -– Bjarke Ingels Group. The 23-meter-high complex consists of 21 stacked boxes and, covering a total area of 12,000 square meters, allows fans from all over the world to feel the magic of the LEGO universe and discover LEGO all year round. The building, which was worked on for about four years, houses around 25 million LEGO bricks, which visitors can use have fun with in four different color-coded adventure zones. The color concept of these individual areas uses the classic LEGO colors, each of which represents a special aspect of children‘s playing and learning: Red stands for ingenuity and spontaneous, free-form creativity, blue for cognitive learning, green for role-playing as well as storytelling and yellow for the emotions that are part of the game. When it came to the choice in floor coverings, too, the architectural office paid close attention to matching the floors with the aforementioned LEGO colors, deciding in favor of the solution from nora systems due to the positive properties of nora’s rubber floors, such as environmental sustainability, robustness, and ease of cleaning. These can be adapted on a large scale to individual and customer-specific color design requirements, even if they are outside the standard range. Finally, nora‘s complete solution won them over, and the nora steptreads fit seamlessly into the overall design and create a seamless transition into the different color worlds of Lego.

To show one’s true colors

In the planning of the LEGO House, it was especially important to design the exhibition areas as well as the public spaces while taking into account the values and colors of the LEGO brand and combining these aspects. „The colors, especially the most important colors of the Lego bricks – red, blue, yellow and green – play an important role here and are used in the play areas on the first and second floors, where they reflect the different aspects of child learning,“ explained Finn Nørgaard, project manager and partner of BIG. In addition to the matching furniture, it was also a major concern of the Danish architectural group to get the floor covering in the appropriate color. „We wanted a smooth, solidcolored floor in the main LEGO colors for the adventure areas. We also needed a black and white floor for both the historical collection and the Masterpiece Gallery, which is an exhibition area for particularly outstanding LEGO creations,” Nørgaard continued.